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Full Name: Alex Barrera Website:
Info: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.
by Alex aka Chief WOWness in / branding / startups
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Oupas Design: Customer care at its best

Oupas Design: Customer care at its best

Yesterday I had one of those surprises that make your day. I had a package waiting for me at the post office. When I saw the senders address my heart skipped a beat. It was from Portugal, from a design studio called Oupas! Design. I’ll talk about them below, but

by Alex aka Chief WOWness in / events / press42
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Bringing the communication, PR and storytelling to Madrid

Bringing the communication, PR and storytelling to Madrid

We want to announce that finally, we’re brining our workshop on storytelling to Madrid on June 6th (9am – 2pm). It’s quite a popular workshop for many startups as we aid them when dealing with tech bloggers, media and we work with them on the crafting of their startup story.

by Alex aka Chief WOWness in / events / press42
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42 Beers and wonder woman

42 Beers and wonder woman

First of all, thank you very much to everyone that came to the event this week. Glad to see so many known faces and people that came back for more after the first 2 editions. This time we had two very interesting startups, Qrystal, former Tetuan Valley alumni and Ducksboard,

by Alex aka Chief WOWness in / events / press42
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The third edition of 42 Beers is around the corner

The third edition of 42 Beers is around the corner

We are happy to announce our third edition of our 42 Beers event! We’re quite surprised by the traction the event is gathering and how much feedback both, startups and audience is receiving. For those that are reading about the event for the first time, it’s essentially an open event

by Alex aka Chief WOWness in / press42 / startups
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Thinking global is not an option for startups anymore

Thinking global is not an option for startups anymore

We just got back from Poland were we were invited to give a talk at one of the largest investment forums in Poland, the Satus VC investment forum. It’s been a very interesting trip. We were initially connected with them in San Francisco and we had a long conversation on

by Alex aka Chief WOWness in / events / press42 / startups
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New partnership with the Pirates

New partnership with the Pirates

We already broke this news last week, but we wanted to make it official. We’re partnering with the guys at Startup Exchange Program, which incidentally are our great friends and neighbors, StartupX the non-for profit org that runs Startup Pirates in Portugal. So, what is Startup Exchange Program? Well, it’s

by Alex aka Chief WOWness in / branding / press42
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The Startup Digest Effect

We recently came back from the Bay Area, California. We had the luck of being able to teach our Communication, PR and Storytelling workshop there. It’s been an incredible experience. Being used to the European ecosystem, it was a huge challenge for us to promote the workshop in San Francisco

by Alex aka Chief WOWness in / events / startups
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The Aulery awards

The Aulery awards

That I’m in love with Poland is no secret for those that follow me. One of the reason why I’m so amazed with Poland is because their technology trajectory during these past 2 years has been amazing. During that time I’ve had the pleasure to be invited many times to

by Alex aka Chief WOWness in / events / press42 / startups
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Before and after of a startup story

As we said before, here are some amazing examples that came out of the PR and communication workshop we gave in London a couple of weeks ago. Many thanks to Danny Currie from Gavurin, one of the startups that attended the workshop and shared with us both pieces, the original

by Alex aka Chief WOWness in / branding / marketing
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Anatomy of a perfect startup video pitch

Anatomy of a perfect startup video pitch

Some days ago I bumped into what is, arguably, the best video pitch I’ve seen in a very long time. It’s such a fantastic video that I’m gonna use it as a case studio for everyone to learn from it. First 5 seconds, “Hi I’m Mike, founder of DollarShaveClub.com“. This