Posts by category: startups

by Alex aka Chief WOWness in / pitching / startups
1 people think this is good
If you don’t feel comfortable with it, drop it

If you don’t feel comfortable with it, drop it

We’ve all experienced a proliferation of startup programs across the geography. With new programs come more mentors. Some are more valuable than others. And we all know this. There are two sides to mentoring. The advice received and the implementation of that advice. Most mentors will give contradictory advice. This

by Alex aka Chief WOWness in / branding / startups
1 people think this is good

South Summit 2014: Show me, don’t tell me

One of the talks we gave at the South Summit 2014 conference in October 2014 in Madrid.

by Alex aka Chief WOWness in / marketing / startups
1 people think this is good
How to get media attention for your startup

How to get media attention for your startup

We’re recently touring Southern Europe to promote The South Summit and we’ve been meeting many members of different startup ecosystems, ranging from Portugal, all the way to Bulgaria. This is a brief talk we are giving to help out and give some tips and tricks on what are the do’s

by Alex aka Chief WOWness in / branding / startups
1 people think this is good
Your first startup hire should be a communications manager

Your first startup hire should be a communications manager

After the technology team, communication is the most critical area for a startup. Normally most startups are co-founded by people with some degree of technological background. Once the company has all their bases covered in terms of the technical team, the next hire should be a communications manager. Communications seems

by Alex aka Chief WOWness in / marketing / press42 / startups
5 peoples thinks this is good
Videolean or how a start-up should hustle

Videolean or how a start-up should hustle

I’ve know the guys behind Videolean for a while now. I’ve seen them expand beyond an island, all the way to London and beyond. Their latest move was to launch Videolean.com, a DIY startup video editor for start-ups. They’ve been pitching it to me for months, but I never had

by Alex aka Chief WOWness in / startups / zen
3 peoples thinks this is good

The Buddhist startup talk

Here you have the slides and video of my recent talk at the Bitspiration Conference in Krakow. The topic is a little bit unorthodox but the goal was to inspire people to regain life balance and to enjoy every single moment of their day. I hope you enjoy it  

by Alex aka Chief WOWness in / startups
3 peoples thinks this is good
Are we riding a lack-of-reality bubble?

Are we riding a lack-of-reality bubble?

For a long time I’ve seen this happening. There seems to be two planes of existence in the start-up world. One is what I call the trenches. This is where most of my start-up friends live. They wake up in the morning, start coding, go to talk to customers, they

by Alex aka Chief WOWness in / marketing / startups / storytelling
4 peoples thinks this is good
The three stages of a startup pitch

The three stages of a startup pitch

Many entrepreneurs claim to have the best next story, truth is, most pitches are full of shit. Not intentionally, mind you, but most start-ups don’t realize how ineffective their communication is. It’s not until you remove the blind fold with an active audience that they understand how broken it really

by Alex aka Chief WOWness in / events / startups
2 peoples thinks this is good
Bitspiration crowdfunding the start-up prize

Bitspiration crowdfunding the start-up prize

Some of you know that I have a very good relationship with Poland. Last year a bunch of friends got together and launched a new conference there called Bitspiration. We brought amazing speakers and we essentially designed the conference from speakers to speakers. It was a very homey setting and

by Alex aka Chief WOWness in / marketing / startups
3 peoples thinks this is good
Are startup pitches really THAT important?

Are startup pitches really THAT important?

The plague of start-up accelerators has brought one clear thing, pitching fatigue. People are sick to their heart of pitch practice sessions, how to do the ultimate investor deck and similar topics. Every time someone mentions the word demo-day you can see the eye rolling conga. It’s not that most