Posts by category: branding

by Alex aka Chief WOWness in / branding / startups
1 people think this is good

South Summit 2014: Show me, don’t tell me

One of the talks we gave at the South Summit 2014 conference in October 2014 in Madrid.

by Alex aka Chief WOWness in / branding / startups
1 people think this is good
Your first startup hire should be a communications manager

Your first startup hire should be a communications manager

After the technology team, communication is the most critical area for a startup. Normally most startups are co-founded by people with some degree of technological background. Once the company has all their bases covered in terms of the technical team, the next hire should be a communications manager. Communications seems

by Alex aka Chief WOWness in / branding / marketing
No peoples think this is good

Getting press for your startup (PR)

I finally added this video from my talk at Addventure Summit in kiev this past December on how to get press for your startup. I got many comments from PR and media people in the audience so I hope it’s useful for you guys too

by Alex aka Chief WOWness in / branding / storytelling
2 peoples thinks this is good

The Hero’s journey

The ancient archetype of hero’s journey in visual format. As the previous post, stunning visuals.

by Alex aka Chief WOWness in / branding / storytelling
5 peoples thinks this is good
Is the community manager clueless?

Is the community manager clueless?

Today I heard a very curious comment from a Chief Innovator Officer. He was very upset about the fact that their community manager was totally clueless to what was going on in the company. It got me thinking about the position of community manager as head of Social Media in

by Alex aka Chief WOWness in / branding / storytelling
1 people think this is good
Corporate storytelling in the age of social media

Corporate storytelling in the age of social media

Corporate storytelling narratives need a new approach. If you read most of the literature out there on the topic, the feeling is that of old school press release storytelling command and control. Cold, unemotional narratives are praised against personal emotional stories. One of the major arguments is that corporate people

by Alex aka Chief WOWness in / branding / storytelling
1 people think this is good
Using Social Media isn’t storytelling

Using Social Media isn’t storytelling

It’s funny to see how so many companies mix the concept of social media and storytelling. I was recently watching a video by Dow Chemicals, on how their scientists where using storytelling. It ended up being a talk on how they empowered their scientists with social media and allowed them

by Claire Wiz Adamson in / branding / startups
No peoples think this is good
A Guide to Crowd-Funding: Seed Funding with the Community

A Guide to Crowd-Funding: Seed Funding with the Community

I have always been skeptical about crowd-funding when it comes to startups, and I’m not sure why exactly.  I think I’ve always thought of it as being a messy and fragmented way of finding seed money. But when I think about it, my reaction to crowd-funding tells me that actually

by Alex aka Chief WOWness in / branding / startups
No peoples think this is good
PR strategy exists for a reason

PR strategy exists for a reason

Recently we got an email from an entrepreneur pitching us an interesting startup. It wasn’t by any means something disruptive or incredible but it definitely had value for the community. Sadly, he failed to understand the basic tenant of PR strategy: you can’t spam everyone. So the story went as

by Alex aka Chief WOWness in / branding / startups
2 peoples thinks this is good
Pitch like a rapper

Pitch like a rapper

If I got payed for every time I tell a startup that they need to be different if they want to make a dent on the current ocean of bullshit I would totally be rich by now. Some people wear hats, others dress in costumes and others rap. That’s exactly