Posts by category: branding

by Alex aka Chief WOWness in / branding / startups
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Oupas Design: Customer care at its best

Oupas Design: Customer care at its best

Yesterday I had one of those surprises that make your day. I had a package waiting for me at the post office. When I saw the senders address my heart skipped a beat. It was from Portugal, from a design studio called Oupas! Design. I’ll talk about them below, but

by Alex aka Chief WOWness in / branding / press42
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The Startup Digest Effect

We recently came back from the Bay Area, California. We had the luck of being able to teach our Communication, PR and Storytelling workshop there. It’s been an incredible experience. Being used to the European ecosystem, it was a huge challenge for us to promote the workshop in San Francisco

by Alex aka Chief WOWness in / branding / marketing
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Anatomy of a perfect startup video pitch

Anatomy of a perfect startup video pitch

Some days ago I bumped into what is, arguably, the best video pitch I’ve seen in a very long time. It’s such a fantastic video that I’m gonna use it as a case studio for everyone to learn from it. First 5 seconds, “Hi I’m Mike, founder of DollarShaveClub.com“. This

by Alex aka Chief WOWness in / branding
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Brand disonance

Brand disonance

So, as of lately, I’ve been experiencing this phenomena at close range: brand dissonance. And what the heck is that you might be asking yourself? Well, it’s when a company brand tells you something but the company does a very different thing. One of the things I keep telling startups