• Radiolab: The Trust Engineers
    by Alex aka Chief WOWness in / storytelling
    1 people think this is good

    Radiolab: The Trust Engineers

    If there is one podcast that illustrates extremely the power of storytelling is Radiolab. Apart from the fabulous topics they pick, what they excel best is at their extraordinary production. People that think that the radio is dead they should definitely check them out as an example of brilliant 21st

    / Read Article /
  • How storytelling aids with your company’s reputation
    by Alex aka Chief WOWness in / corporate / reputation / storytelling
    2 peoples thinks this is good

    How storytelling aids with your company’s reputation

    Reputation is, without a doubt, one of the most valuable assets of any organization. While this has been believed for many years now, it hasn’t been until recently that reputation, and more precisely, digital reputation, has been marked as critical for many organizations. Reputation is formed by two elements, the

    / Read Article /
  • How to get media attention for your startup
    by Alex aka Chief WOWness in / marketing / startups
    1 people think this is good

    How to get media attention for your startup

    We’re recently touring Southern Europe to promote The South Summit and we’ve been meeting many members of different startup ecosystems, ranging from Portugal, all the way to Bulgaria. This is a brief talk we are giving to help out and give some tips and tricks on what are the do’s

    / Read Article /
by Alex aka Chief WOWness in / storytelling
1 people think this is good

Radiolab: The Trust Engineers

If there is one podcast that illustrates extremely the power of storytelling is Radiolab. Apart from the fabulous topics they pick, what they excel best is at their extraordinary production. People that think that the radio is dead they should definitely check them out as an example of brilliant 21st

by Alex aka Chief WOWness in / branding / startups
1 people think this is good

South Summit 2014: Show me, don’t tell me

One of the talks we gave at the South Summit 2014 conference in October 2014 in Madrid.

by Alex aka Chief WOWness in / corporate / reputation / storytelling
2 peoples thinks this is good
How storytelling aids with your company’s reputation

How storytelling aids with your company’s reputation

Reputation is, without a doubt, one of the most valuable assets of any organization. While this has been believed for many years now, it hasn’t been until recently that reputation, and more precisely, digital reputation, has been marked as critical for many organizations. Reputation is formed by two elements, the

by Alex aka Chief WOWness in / marketing / startups
1 people think this is good
How to get media attention for your startup

How to get media attention for your startup

We’re recently touring Southern Europe to promote The South Summit and we’ve been meeting many members of different startup ecosystems, ranging from Portugal, all the way to Bulgaria. This is a brief talk we are giving to help out and give some tips and tricks on what are the do’s

by Alex aka Chief WOWness in / branding / startups
1 people think this is good
Your first startup hire should be a communications manager

Your first startup hire should be a communications manager

After the technology team, communication is the most critical area for a startup. Normally most startups are co-founded by people with some degree of technological background. Once the company has all their bases covered in terms of the technical team, the next hire should be a communications manager. Communications seems

by Alex aka Chief WOWness in / branding / marketing
No peoples think this is good

Getting press for your startup (PR)

I finally added this video from my talk at Addventure Summit in kiev this past December on how to get press for your startup. I got many comments from PR and media people in the audience so I hope it’s useful for you guys too

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good
Storytelling isn’t just for leadership: The Transactional storyteller

Storytelling isn’t just for leadership: The Transactional storyteller

When it comes to the field of organizational storytelling, there seems to always be a link between using stories and leadership. It is true, all leaders employ stories, but there is a misconception that a leader is synonymous of manager or director. Most books that talk about organizational storytelling, speak

by Alex aka Chief WOWness in / storytelling
1 people think this is good
When a story backfires

When a story backfires

Stories are such powerful communication tools that they should be treated as a double edge sword. In the same way you don’t swing a sharp blade casually, you shouldn’t dabble with stories if you don’t intend in putting in some effort and time into it. Stories will highlight and make

by Alex aka Chief WOWness in / storytelling
1 people think this is good
Quality of stories or attention span

Quality of stories or attention span

This past week our dear chief editor at tech.eu shared with us a very interesting piece on The Guardian about digital distractions and our attention spans. Stuart Jeffries makes a very compelling argument about how this might not be true. He explores the rise of the long novels like The

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good
Stories and data

Stories and data

One of the places where stories create major impact is in engineering or scientific driven companies, I call this data stories. This isn’t because they’re smarter or anything along those lines, but quite the opposite. Data driven people tend to have huge issues with communicating the right data at the