• How to get media attention for your startup
    by in / marketing / startups
    1 people think this is good

    How to get media attention for your startup

    We’re recently touring Southern Europe to promote The South Summit and we’ve been meeting many members of different startup ecosystems, ranging from Portugal, all the way to Bulgaria. This is a brief talk we are giving to help out and give some tips and tricks on what are the do’s

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  • Your first startup hire should be a communications manager
    by in / branding / startups
    1 people think this is good

    Your first startup hire should be a communications manager

    After the technology team, communication is the most critical area for a startup. Normally most startups are co-founded by people with some degree of technological background. Once the company has all their bases covered in terms of the technical team, the next hire should be a communications manager. Communications seems

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  • Storytelling isn’t just for leadership: The Transactional storyteller
    by in / corporate / storytelling
    2 peoples thinks this is good

    Storytelling isn’t just for leadership: The Transactional storyteller

    When it comes to the field of organizational storytelling, there seems to always be a link between using stories and leadership. It is true, all leaders employ stories, but there is a misconception that a leader is synonymous of manager or director. Most books that talk about organizational storytelling, speak

    / Read Article /
by in / marketing / startups
1 people think this is good
How to get media attention for your startup

How to get media attention for your startup

We’re recently touring Southern Europe to promote The South Summit and we’ve been meeting many members of different startup ecosystems, ranging from Portugal, all the way to Bulgaria. This is a brief talk we are giving to help out and give some tips and tricks on what are the do’s

by in / branding / startups
1 people think this is good
Your first startup hire should be a communications manager

Your first startup hire should be a communications manager

After the technology team, communication is the most critical area for a startup. Normally most startups are co-founded by people with some degree of technological background. Once the company has all their bases covered in terms of the technical team, the next hire should be a communications manager. Communications seems

by in / branding / marketing
No peoples think this is good

Getting press for your startup (PR)

I finally added this video from my talk at Addventure Summit in kiev this past December on how to get press for your startup. I got many comments from PR and media people in the audience so I hope it’s useful for you guys too

by in / corporate / storytelling
2 peoples thinks this is good
Storytelling isn’t just for leadership: The Transactional storyteller

Storytelling isn’t just for leadership: The Transactional storyteller

When it comes to the field of organizational storytelling, there seems to always be a link between using stories and leadership. It is true, all leaders employ stories, but there is a misconception that a leader is synonymous of manager or director. Most books that talk about organizational storytelling, speak

by in / storytelling
1 people think this is good
When a story backfires

When a story backfires

Stories are such powerful communication tools that they should be treated as a double edge sword. In the same way you don’t swing a sharp blade casually, you shouldn’t dabble with stories if you don’t intend in putting in some effort and time into it. Stories will highlight and make

by in / storytelling
1 people think this is good
Quality of stories or attention span

Quality of stories or attention span

This past week our dear chief editor at tech.eu shared with us a very interesting piece on The Guardian about digital distractions and our attention spans. Stuart Jeffries makes a very compelling argument about how this might not be true. He explores the rise of the long novels like The

by in / corporate / storytelling
2 peoples thinks this is good
Stories and data

Stories and data

One of the places where stories create major impact is in engineering or scientific driven companies, I call this data stories. This isn’t because they’re smarter or anything along those lines, but quite the opposite. Data driven people tend to have huge issues with communicating the right data at the

by in / marketing / press42 / startups
4 peoples thinks this is good
Videolean or how a start-up should hustle

Videolean or how a start-up should hustle

I’ve know the guys behind Videolean for a while now. I’ve seen them expand beyond an island, all the way to London and beyond. Their latest move was to launch Videolean.com, a DIY startup video editor for start-ups. They’ve been pitching it to me for months, but I never had

by in / storytelling
1 people think this is good

Matt Danzico on how stories interact with our brain

Some very good points Matt Danzico makes on how stories work. While I did know about brain coupling and the mirror neuron system, what Professor Uri Hasson has discovered is pretty amazing. The small details on triggering delays and brain prediction are mind blowing. Check out two of his articles,

by in / corporate / storytelling
3 peoples thinks this is good
How to build a story culture

How to build a story culture

The last weeks I’ve been asked on several occasions how should companies do storytelling. What kind of strategies companies can implement to foster the use of storytelling? Storytelling has been extensible used in Marketing and branding, mostly for external communication purposes. It’s only now, that many companies are realizing that

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