Posts by category: corporate

by Alex aka Chief WOWness in / corporate / marketing / press42 / storytelling
1 people think this is good

The Data Story Show trailer is here

After many tentatives, we’re finally getting around doing a video show. We started recording not long ago and we have no doubt we’ll get better at it. We’re going to record two shows, the first one, the Data Story Show, which is an informal talk around the converges of data

by Alex aka Chief WOWness in / corporate / events / press42
1 people think this is good
Do you want to change your company’s corporate culture? Learn how now!

Do you want to change your company’s corporate culture? Learn how now!

Hello, everyone! We’re very happy to announce that we’re partnering with our good friends from Improvement21 to deliver a new workshop on CultureHack in London! What is this CultureHack thing? Well, we will be focusing on Change Management, Culture improvement and Storytelling in a business context. So, essentially, how do

by Alex aka Chief WOWness in / corporate / storytelling
1 people think this is good
The malleable nature of stories

The malleable nature of stories

One of the most powerful aspects of stories is their malleable nature. You can tell a story today and if the story is good enough, it will be told long after you created it. Sometimes the story is so good, it will be told for generations to come. What is

by Alex aka Chief WOWness in / corporate / reputation / storytelling
3 peoples thinks this is good
How storytelling aids with your company’s reputation

How storytelling aids with your company’s reputation

Reputation is, without a doubt, one of the most valuable assets of any organization. While this has been believed for many years now, it hasn’t been until recently that reputation, and more precisely, digital reputation, has been marked as critical for many organizations. Reputation is formed by two elements, the

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good
Storytelling isn’t just for leadership: The Transactional storyteller

Storytelling isn’t just for leadership: The Transactional storyteller

When it comes to the field of organizational storytelling, there seems to always be a link between using stories and leadership. It is true, all leaders employ stories, but there is a misconception that a leader is synonymous of manager or director. Most books that talk about organizational storytelling, speak

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good
Stories and data

Stories and data

One of the places where stories create major impact is in engineering or scientific driven companies, I call this data stories. This isn’t because they’re smarter or anything along those lines, but quite the opposite. Data driven people tend to have huge issues with communicating the right data at the

by Alex aka Chief WOWness in / corporate / storytelling
3 peoples thinks this is good
How to build a story culture

How to build a story culture

The last weeks I’ve been asked on several occasions how should companies do storytelling. What kind of strategies companies can implement to foster the use of storytelling? Storytelling has been extensible used in Marketing and branding, mostly for external communication purposes. It’s only now, that many companies are realizing that

by Invited Guest in / corporate / storytelling
4 peoples thinks this is good
Missions, visions, dreams and storytelling

Missions, visions, dreams and storytelling

The following writing is a guest post by Roberto Espinosa,  an economist by training and a seasoned sales professional who has developed his career so far in the IT market. Passionate about technology and business, he helps entrepreneurs become better public speakers and storytellers. Storytelling is definitely one of the words du jour in

by Alex aka Chief WOWness in / corporate / storytelling
1 people think this is good

Example: Organizational storytelling at Frankfurt Airport

I travel quite a bit and the worst part of any trip is the process of going to the airport. Most specifically, your trip through Security. Out of all the bad airports you can go through, Frankfurt is notorious for being one of the worst. The funny thing about the

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good

Examples: Organizational storytelling in IBM

Sometimes it’s easier to showcase an example of a great use of organizational storytelling. This IBM movie is one of them. Actually, it’s one of the best I’ve seen so far. It’s plainly brilliant, astounding and brings focus to what it’s important. The IBM campaign is formed by two clips,