Storytelling is one of those abilities that are really hard to sell, specially in a corporate setting. There are two main reasons. The first one is what I call, the “Once upon a time” issue. Most people, when exposed to the concept of storytelling can only think about fairy tales.
I believe few people truly understand the role of the storyteller. There is much written about the art of storytelling, but few people devote a single line to the person behind the curtain. Telling stories is becoming more and more important in any organization, but we still don’t understand what
“We want to operate like start-ups“. That’s what I keep hearing from many corporations in their attempt to fix their corporate innovation process. I believe corporations need to change or face extinction, that said, no, you surely don’t want to be a start-up. It’s funny how fast perceptions change. Six