Posts by category: press42

by Alex aka Chief WOWness in / corporate / marketing / press42 / storytelling
1 people think this is good

The Data Story Show trailer is here

After many tentatives, we’re finally getting around doing a video show. We started recording not long ago and we have no doubt we’ll get better at it. We’re going to record two shows, the first one, the Data Story Show, which is an informal talk around the converges of data

by Alex aka Chief WOWness in / corporate / events / press42
1 people think this is good
Do you want to change your company’s corporate culture? Learn how now!

Do you want to change your company’s corporate culture? Learn how now!

Hello, everyone! We’re very happy to announce that we’re partnering with our good friends from Improvement21 to deliver a new workshop on CultureHack in London! What is this CultureHack thing? Well, we will be focusing on Change Management, Culture improvement and Storytelling in a business context. So, essentially, how do

by Alex aka Chief WOWness in / marketing / press42 / startups
5 peoples thinks this is good
Videolean or how a start-up should hustle

Videolean or how a start-up should hustle

I’ve know the guys behind Videolean for a while now. I’ve seen them expand beyond an island, all the way to London and beyond. Their latest move was to launch Videolean.com, a DIY startup video editor for start-ups. They’ve been pitching it to me for months, but I never had

by Alex aka Chief WOWness in / press42 / storytelling
3 peoples thinks this is good
Want to collaborate on my new book?

Want to collaborate on my new book?

Hello guys! I just wanted to drop a quick note about the new book I’m writing on Organizational Storytelling. I’m doing an experiment and, if writing a first book wasn’t hard enough, I’ll be crowd-funding it through one of my favorite start-ups, Libros.com. Before we kick the campaign, I wanted

by Alex aka Chief WOWness in / press42 / storytelling
1 people think this is good
Bringing the Storytelling workshop close to you

Bringing the Storytelling workshop close to you

One of the things I’ve been wanting to do this year has been scaling out the storytelling workshop. I’ve been doing it actively during the past year in different countries and different audiences. Everyone loves it but many tell me they would love to attend if it was just the

by Alex aka Chief WOWness in / press42
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Happy New Year

Happy New Year

Hello everyone!! After the Christmas break we’re back for more, but first, we wanted to send our best wishes to everyone! We hope you guys had a fantastic New Year’s eve and a great beginning of 2013! We sure did! We have very exciting plans for this year so we hope you

by Alex aka Chief WOWness in / events / press42
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Nail your startup pitch at 42 Beers

Nail your startup pitch at 42 Beers

One more time, and before we head into the new year, we, that is, the Press42 team, are getting ready for the next edition of the 42 Beers event, our own training camp for your start-up pitch. Plenty of events focus on start-up pitching, but in essence, most of them deal

by Alex aka Chief WOWness in / press42 / storytelling
1 people think this is good
Storytelling: what story should I tell? Part II

Storytelling: what story should I tell? Part II

As we explained in part I of this series on storytelling, one way of spinning a story for your start-up is the personal story of the founders. Nevertheless, If your personal story as a founder isn’t specially interesting, I would recommend you to focus on stories about your users. When a

by Alex aka Chief WOWness in / press42 / storytelling
1 people think this is good
Storytelling: what story should I tell? Part I

Storytelling: what story should I tell? Part I

The first time I did the storytelling workshop for start-ups I wasn’t sure it made any sense. It was basically a hunch that a lot of start-ups would be interested in learning how to write a powerful story for their company. The feedback we’ve had in the past year definitely

by Alex aka Chief WOWness in / press42
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Welcome Claire

Welcome Claire

I just wanted to introduce you to our new writer wizard, Claire Adamson! I’m very fortunate of having found her! She comes from working with our good friends from Silicon Allee and I decided to snatch her and get her running our blog operations. She was quick on the job and she