Posts by tag: communication

by Alex aka Chief WOWness in / branding / marketing
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Getting press for your startup (PR)

I finally added this video from my talk at Addventure Summit in kiev this past December on how to get press for your startup. I got many comments from PR and media people in the audience so I hope it’s useful for you guys too

by Alex aka Chief WOWness in / events / startups
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Startups, your landing page sucks

Startups, your landing page sucks

Why do start-ups get competitions so wrong? I’m in shock after preliminary evaluating the LeWeb start-up competition. For starters, three companies out of the sixteen had their landing pages in their local language, French, Italian and Spanish. The Italian and the French were, at least, also available in English, not

by Alex aka Chief WOWness in / events / press42
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Bringing the communication, PR and storytelling to Madrid

Bringing the communication, PR and storytelling to Madrid

We want to announce that finally, we’re brining our workshop on storytelling to Madrid on June 6th (9am – 2pm). It’s quite a popular workshop for many startups as we aid them when dealing with tech bloggers, media and we work with them on the crafting of their startup story.

by Alex aka Chief WOWness in / events / press42
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42 Beers and wonder woman

42 Beers and wonder woman

First of all, thank you very much to everyone that came to the event this week. Glad to see so many known faces and people that came back for more after the first 2 editions. This time we had two very interesting startups, Qrystal, former Tetuan Valley alumni and Ducksboard,

by Alex aka Chief WOWness in / events / press42
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The third edition of 42 Beers is around the corner

The third edition of 42 Beers is around the corner

We are happy to announce our third edition of our 42 Beers event! We’re quite surprised by the traction the event is gathering and how much feedback both, startups and audience is receiving. For those that are reading about the event for the first time, it’s essentially an open event

by Alex aka Chief WOWness in / events / press42 / startups
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Before and after of a startup story

As we said before, here are some amazing examples that came out of the PR and communication workshop we gave in London a couple of weeks ago. Many thanks to Danny Currie from Gavurin, one of the startups that attended the workshop and shared with us both pieces, the original

by Alex aka Chief WOWness in / events / press42
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Making your startup’s story better

That’s the goal of our PR and communication workshop we recently did at TechHub, London. While building the Press42 platform we’ve realized that, not everyone understands how important doing a good communication is. It essentially comes to storytelling. To getting to the essence, to the human values behind your startup,

by Alex aka Chief WOWness in / events / press42
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42 Beers comes for more

42 Beers comes for more

Hey all! We’re already finalizing the preparations for the next 42 Beers event in Madrid! Last time was a blast, but we believe we can do it much better. For that, we’re proud to announce we’re partnering with Proyectalis, who is going to be the main sponsor for the event.

by Alex aka Chief WOWness in / events / press42
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9 tips to deliver better pitches

9 tips to deliver better pitches

Last week we did our first physical event, called 42 beers. I was a little bit nervous about it as it was the first time we where doing it and the concept is a little vague for most startups. Many of the startup pitching events I normally attend are mainly