• If you don’t feel comfortable with it, drop it
    by Alex aka Chief WOWness in / pitching / startups
    1 people think this is good

    If you don’t feel comfortable with it, drop it

    We’ve all experienced a proliferation of startup programs across the geography. With new programs come more mentors. Some are more valuable than others. And we all know this. There are two sides to mentoring. The advice received and the implementation of that advice. Most mentors will give contradictory advice. This

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  • Do you want to change your company’s corporate culture? Learn how now!
    by Alex aka Chief WOWness in / corporate / events / press42
    1 people think this is good

    Do you want to change your company’s corporate culture? Learn how now!

    Hello, everyone! We’re very happy to announce that we’re partnering with our good friends from Improvement21 to deliver a new workshop on CultureHack in London! What is this CultureHack thing? Well, we will be focusing on Change Management, Culture improvement and Storytelling in a business context. So, essentially, how do

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  • The malleable nature of stories
    by Alex aka Chief WOWness in / corporate / storytelling
    1 people think this is good

    The malleable nature of stories

    One of the most powerful aspects of stories is their malleable nature. You can tell a story today and if the story is good enough, it will be told long after you created it. Sometimes the story is so good, it will be told for generations to come. What is

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by Claire Wiz Adamson in / startups
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Looking for Inspiration in the Sandbox

Looking for Inspiration in the Sandbox

You have to be at least 35 years of age to be the President of the United States of America. So far, the youngest US president at inauguration was Teddy Roosevelt at 42, and the median age (according to Wikipedia) is 54. Imagine if a 24 year old took office.

by Alex aka Chief WOWness in / press42 / storytelling
1 people think this is good
Storytelling: what story should I tell? Part II

Storytelling: what story should I tell? Part II

As we explained in part I of this series on storytelling, one way of spinning a story for your start-up is the personal story of the founders. Nevertheless, If your personal story as a founder isn’t specially interesting, I would recommend you to focus on stories about your users. When a

by Alex aka Chief WOWness in / branding / startups
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PR strategy exists for a reason

PR strategy exists for a reason

Recently we got an email from an entrepreneur pitching us an interesting startup. It wasn’t by any means something disruptive or incredible but it definitely had value for the community. Sadly, he failed to understand the basic tenant of PR strategy: you can’t spam everyone. So the story went as

by Alex aka Chief WOWness in / press42 / storytelling
1 people think this is good
Storytelling: what story should I tell? Part I

Storytelling: what story should I tell? Part I

The first time I did the storytelling workshop for start-ups I wasn’t sure it made any sense. It was basically a hunch that a lot of start-ups would be interested in learning how to write a powerful story for their company. The feedback we’ve had in the past year definitely

by Claire Wiz Adamson in / startups
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Could your Facebook History find you a Job?

Could your Facebook History find you a Job?

There’s been an article going around this week about a man who was so fed up with how much time he was spending on his social networks during work hours that he hired someone to come and slap him if he strayed onto Facebook. We spend so much time on

by Alex aka Chief WOWness in / press42
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Welcome Claire

Welcome Claire

I just wanted to introduce you to our new writer wizard, Claire Adamson! I’m very fortunate of having found her! She comes from working with our good friends from Silicon Allee and I decided to snatch her and get her running our blog operations. She was quick on the job and she

by Alex aka Chief WOWness in / startups
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Save money (LOTS) with Startup Pack

Save money (LOTS) with Startup Pack

Yeah you heard this, Startup Pack is offering 1000 free packs that gives you access to all the providers your startup needs to operate. I’ve seen this idea before, both with AppSumo (Good advice on the deal business by the way) and f6s deals page, but hey, never before it

by Alex aka Chief WOWness in / branding / startups
2 peoples thinks this is good
Pitch like a rapper

Pitch like a rapper

If I got payed for every time I tell a startup that they need to be different if they want to make a dent on the current ocean of bullshit I would totally be rich by now. Some people wear hats, others dress in costumes and others rap. That’s exactly

by Alex aka Chief WOWness in / startups
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Want to trip like a rockstar? Check Want Me Get Me

Want to trip like a rockstar? Check Want Me Get Me

I think there are few startups I’ve loved so much at a first glance as Want Me Get Me. I met the Tristan Mace, the cofounder a couple of years ago at SXSW. This is one of these stories about connecting the dots. An Austin local that I had met

by Alex aka Chief WOWness in / events / press42
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The startup story talk

The startup story talk

Hey guys! How is summer going? We just got back from summer with our first talk after the break. Last week we attended Campus Party Europe in Berlin. It’s always great to go back to Berlin, but the Campus Party was amazing. For starters, the venue was impressive. It was