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If you don’t feel comfortable with it, drop it
We’ve all experienced a proliferation of startup programs across the geography. With new programs come more mentors. Some are more valuable than others. And we all know this. There are two sides to mentoring. The advice received and the implementation of that advice. Most mentors will give contradictory advice. This
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Do you want to change your company’s corporate culture? Learn how now!
Hello, everyone! We’re very happy to announce that we’re partnering with our good friends from Improvement21 to deliver a new workshop on CultureHack in London! What is this CultureHack thing? Well, we will be focusing on Change Management, Culture improvement and Storytelling in a business context. So, essentially, how do
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The malleable nature of stories
One of the most powerful aspects of stories is their malleable nature. You can tell a story today and if the story is good enough, it will be told long after you created it. Sometimes the story is so good, it will be told for generations to come. What is
Your first startup hire should be a communications manager
After the technology team, communication is the most critical area for a startup. Normally most startups are co-founded by people with some degree of technological background. Once the company has all their bases covered in terms of the technical team, the next hire should be a communications manager. Communications seems
Getting press for your startup (PR)
I finally added this video from my talk at Addventure Summit in kiev this past December on how to get press for your startup. I got many comments from PR and media people in the audience so I hope it’s useful for you guys too
Storytelling isn’t just for leadership: The Transactional storyteller
When it comes to the field of organizational storytelling, there seems to always be a link between using stories and leadership. It is true, all leaders employ stories, but there is a misconception that a leader is synonymous of manager or director. Most books that talk about organizational storytelling, speak
When a story backfires
Stories are such powerful communication tools that they should be treated as a double edge sword. In the same way you don’t swing a sharp blade casually, you shouldn’t dabble with stories if you don’t intend in putting in some effort and time into it. Stories will highlight and make
Quality of stories or attention span
This past week our dear chief editor at tech.eu shared with us a very interesting piece on The Guardian about digital distractions and our attention spans. Stuart Jeffries makes a very compelling argument about how this might not be true. He explores the rise of the long novels like The
Stories and data
One of the places where stories create major impact is in engineering or scientific driven companies, I call this data stories. This isn’t because they’re smarter or anything along those lines, but quite the opposite. Data driven people tend to have huge issues with communicating the right data at the
Videolean or how a start-up should hustle
I’ve know the guys behind Videolean for a while now. I’ve seen them expand beyond an island, all the way to London and beyond. Their latest move was to launch Videolean.com, a DIY startup video editor for start-ups. They’ve been pitching it to me for months, but I never had
Matt Danzico on how stories interact with our brain
Some very good points Matt Danzico makes on how stories work. While I did know about brain coupling and the mirror neuron system, what Professor Uri Hasson has discovered is pretty amazing. The small details on triggering delays and brain prediction are mind blowing. Check out two of his articles,
How to build a story culture
The last weeks I’ve been asked on several occasions how should companies do storytelling. What kind of strategies companies can implement to foster the use of storytelling? Storytelling has been extensible used in Marketing and branding, mostly for external communication purposes. It’s only now, that many companies are realizing that
Missions, visions, dreams and storytelling
The following writing is a guest post by Roberto Espinosa, an economist by training and a seasoned sales professional who has developed his career so far in the IT market. Passionate about technology and business, he helps entrepreneurs become better public speakers and storytellers. Storytelling is definitely one of the words du jour in
