Posts by category: storytelling

by Alex aka Chief WOWness in / corporate / storytelling
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How to build a story culture

How to build a story culture

The last weeks I’ve been asked on several occasions how should companies do storytelling. What kind of strategies companies can implement to foster the use of storytelling? Storytelling has been extensible used in Marketing and branding, mostly for external communication purposes. It’s only now, that many companies are realizing that

by Invited Guest in / corporate / storytelling
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Missions, visions, dreams and storytelling

Missions, visions, dreams and storytelling

The following writing is a guest post by Roberto Espinosa,  an economist by training and a seasoned sales professional who has developed his career so far in the IT market. Passionate about technology and business, he helps entrepreneurs become better public speakers and storytellers. Storytelling is definitely one of the words du jour in

by Alex aka Chief WOWness in / marketing / storytelling
6 peoples thinks this is good
The ultimate guide to designing a presentations

The ultimate guide to designing a presentations

If I charged $1 for every time someone asks me where have I found the images I use in my presentations I would probably be extremely wealthy by now. So, I’ve decided to show the process I take to design my presentations, from conception to final slides. I hope this

by Alex aka Chief WOWness in / storytelling
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5 common storytelling mistakes

Last week I came back from a pretty fun conference in Rijeka, Croatia. It was my first time in Croatia and despite having Croatian Airlines losing my suitcase for a whole three days, I had an incredible time. For starters, I was really impressed by the Rock Paper Startups conference

by Alex aka Chief WOWness in / corporate / storytelling
1 people think this is good

Example: Organizational storytelling at Frankfurt Airport

I travel quite a bit and the worst part of any trip is the process of going to the airport. Most specifically, your trip through Security. Out of all the bad airports you can go through, Frankfurt is notorious for being one of the worst. The funny thing about the

by Alex aka Chief WOWness in / press42 / storytelling
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Want to collaborate on my new book?

Want to collaborate on my new book?

Hello guys! I just wanted to drop a quick note about the new book I’m writing on Organizational Storytelling. I’m doing an experiment and, if writing a first book wasn’t hard enough, I’ll be crowd-funding it through one of my favorite start-ups, Libros.com. Before we kick the campaign, I wanted

by Alex aka Chief WOWness in / marketing / startups / storytelling
4 peoples thinks this is good
The three stages of a startup pitch

The three stages of a startup pitch

Many entrepreneurs claim to have the best next story, truth is, most pitches are full of shit. Not intentionally, mind you, but most start-ups don’t realize how ineffective their communication is. It’s not until you remove the blind fold with an active audience that they understand how broken it really

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good

Examples: Organizational storytelling in IBM

Sometimes it’s easier to showcase an example of a great use of organizational storytelling. This IBM movie is one of them. Actually, it’s one of the best I’ve seen so far. It’s plainly brilliant, astounding and brings focus to what it’s important. The IBM campaign is formed by two clips,

by Alex aka Chief WOWness in / storytelling
1 people think this is good
Transmedia storytelling

Transmedia storytelling

Transmedia storytelling is probably one of the hottest topics within the storytelling field right now. It’s not surprising due to the proliferation of digital media channels and the natural consequence, the rise of the prosumer. What is Transmedia storytelling though? I do like the definition from Wikipedia: [is] the technique

by Alex aka Chief WOWness in / storytelling
1 people think this is good

Organizational storytelling on The Digital Loop

Last week I was invited to talk about Organizational Storytelling for one of the Digital Loop episodes run by two good friends, Paul and Ivan. I was really honored to be asked to participate as I have massive respect for both. It was a lot of fun, specially trying to