Posts by category: storytelling

by Alex aka Chief WOWness in / storytelling
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True storytelling: When stories are invisible

True storytelling: When stories are invisible

Some weeks ago I had someone in the audience asking me the following question: “Isn’t there too many people trying to pitch their product with a story that it’s better that you differentiate yourself by not using stories at all?”. I had to agree with him. The problem is, once

by Alex aka Chief WOWness in / storytelling
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Connecting a story with content

One of the most common questions I get when I give a talk on storytelling for start-ups is how to expand the story all the way to the financial slides or business model slides. It seems unavoidable to be boring and dull while walking over those concepts. It is indeed,

by Alex aka Chief WOWness in / corporate / storytelling
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Organizational storytelling, what is it?

Organizational storytelling, what is it?

Storytelling is one of those abilities that are really hard to sell, specially in a corporate setting. There are two main reasons. The first one is what I call, the “Once upon a time” issue. Most people, when exposed to the concept of storytelling can only think about fairy tales.

by Alex aka Chief WOWness in / corporate / storytelling
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Are you a good storyteller?

Are you a good storyteller?

I believe few people truly understand the role of the storyteller. There is much written about the art of storytelling, but few people devote a single line to the person behind the curtain. Telling stories is becoming more and more important in any organization, but we still don’t understand what

by Alex aka Chief WOWness in / storytelling / zen
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Storytelling is about simplicity

Storytelling is about simplicity

I recently was going through a company’s product, trying to understand how it worked and how could we tell a good story about it. The product was deeply technical. For those of you that have ever talked with an engineer, you probably know how the conversation looked like. While I’m

by Alex aka Chief WOWness in / Education / storytelling
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Digital storytelling: pros and cons

Digital storytelling: pros and cons

I recently gave one of my storytelling workshops for start-ups online through The Next Web Academy. While I do many things online, this is the first time I gave a webinar and it was quite an interesting experience. We used GoToMeeting as the webinar software and while it’s very robust

by Alex aka Chief WOWness in / innovation / storytelling
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How we read each other’s minds

Fascinating TED talk by neuroscientist Rebecca Saxe on the brain region that allows us to understand what others have in their minds, a field also know as Theory of  Mind (ToM). I’m guessing you could say, this is the storyteller brain region 😉

by Alex aka Chief WOWness in / press42 / storytelling
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Bringing the Storytelling workshop close to you

Bringing the Storytelling workshop close to you

One of the things I’ve been wanting to do this year has been scaling out the storytelling workshop. I’ve been doing it actively during the past year in different countries and different audiences. Everyone loves it but many tell me they would love to attend if it was just the

by Alex aka Chief WOWness in / branding / storytelling
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The Hero’s journey

The ancient archetype of hero’s journey in visual format. As the previous post, stunning visuals.

by Alex aka Chief WOWness in / marketing / storytelling
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The myth gap