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Full Name: Alex Barrera Website:
Info: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.
by Alex aka Chief WOWness in / storytelling
6 peoples thinks this is good

5 common storytelling mistakes

Last week I came back from a pretty fun conference in Rijeka, Croatia. It was my first time in Croatia and despite having Croatian Airlines losing my suitcase for a whole three days, I had an incredible time. For starters, I was really impressed by the Rock Paper Startups conference

by Alex aka Chief WOWness in / startups / zen
3 peoples thinks this is good

The Buddhist startup talk

Here you have the slides and video of my recent talk at the Bitspiration Conference in Krakow. The topic is a little bit unorthodox but the goal was to inspire people to regain life balance and to enjoy every single moment of their day. I hope you enjoy it  

by Alex aka Chief WOWness in / startups
3 peoples thinks this is good
Are we riding a lack-of-reality bubble?

Are we riding a lack-of-reality bubble?

For a long time I’ve seen this happening. There seems to be two planes of existence in the start-up world. One is what I call the trenches. This is where most of my start-up friends live. They wake up in the morning, start coding, go to talk to customers, they

by Alex aka Chief WOWness in / corporate / storytelling
1 people think this is good

Example: Organizational storytelling at Frankfurt Airport

I travel quite a bit and the worst part of any trip is the process of going to the airport. Most specifically, your trip through Security. Out of all the bad airports you can go through, Frankfurt is notorious for being one of the worst. The funny thing about the

by Alex aka Chief WOWness in / press42 / storytelling
3 peoples thinks this is good
Want to collaborate on my new book?

Want to collaborate on my new book?

Hello guys! I just wanted to drop a quick note about the new book I’m writing on Organizational Storytelling. I’m doing an experiment and, if writing a first book wasn’t hard enough, I’ll be crowd-funding it through one of my favorite start-ups, Libros.com. Before we kick the campaign, I wanted

by Alex aka Chief WOWness in / marketing / startups / storytelling
4 peoples thinks this is good
The three stages of a startup pitch

The three stages of a startup pitch

Many entrepreneurs claim to have the best next story, truth is, most pitches are full of shit. Not intentionally, mind you, but most start-ups don’t realize how ineffective their communication is. It’s not until you remove the blind fold with an active audience that they understand how broken it really

by Alex aka Chief WOWness in / events / startups
2 peoples thinks this is good
Bitspiration crowdfunding the start-up prize

Bitspiration crowdfunding the start-up prize

Some of you know that I have a very good relationship with Poland. Last year a bunch of friends got together and launched a new conference there called Bitspiration. We brought amazing speakers and we essentially designed the conference from speakers to speakers. It was a very homey setting and

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good

Examples: Organizational storytelling in IBM

Sometimes it’s easier to showcase an example of a great use of organizational storytelling. This IBM movie is one of them. Actually, it’s one of the best I’ve seen so far. It’s plainly brilliant, astounding and brings focus to what it’s important. The IBM campaign is formed by two clips,

by Alex aka Chief WOWness in / storytelling
1 people think this is good
Transmedia storytelling

Transmedia storytelling

Transmedia storytelling is probably one of the hottest topics within the storytelling field right now. It’s not surprising due to the proliferation of digital media channels and the natural consequence, the rise of the prosumer. What is Transmedia storytelling though? I do like the definition from Wikipedia: [is] the technique

by Alex aka Chief WOWness in / storytelling
1 people think this is good

Organizational storytelling on The Digital Loop

Last week I was invited to talk about Organizational Storytelling for one of the Digital Loop episodes run by two good friends, Paul and Ivan. I was really honored to be asked to participate as I have massive respect for both. It was a lot of fun, specially trying to