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Full Name: Alex Barrera Website:
Info: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.
by Alex aka Chief WOWness in / events / startups
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Lesson number one: put your contact details online

Lesson number one: put your contact details online

Hi everyone, so I’m here at LeWeb covering all startup related things. So, the first thing I did was to go and talk to the Startup Competition finalists. As I don’t have their emails I went through their websites and started either contacting them through their contact form (if they

by Alex aka Chief WOWness in / Uncategorized
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Press42 at LeWeb 2011

Press42 at LeWeb 2011

Yeah, one more year, we’ll be attending LeWeb (7th, 8th, 9th December 2011)!  Not only we’ll be attending the conference, but we’ll be covering all the startup related things during the conference. We’ll also try to showcase or more of dry run the prototype we have during the conference. What

by Alex aka Chief WOWness in / startups
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5 reasons why you should pitch in English

5 reasons why you should pitch in English

I’m getting tired of explaining to people why, if you’re a startup, you should be pitching in English, even in your home country. I’m so tired that, even though this has been stressed out by my friends Mike Butcher from Techcrunch Europe or Paul Papadimitriou from Constellation Research, I’m going

by Alex aka Chief WOWness in / startups
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Why the government should stay the fuck away from entrepreneurial programs

Why the government should stay the fuck away from entrepreneurial programs

Everyone that either has a startup or works in this space knows that entrepreneurs are now trendy. So trendy that most governments have made it their own personal crusade to swing the entrepreneur flag and show the world they’re doing something about it. While I’m always a trusting fellow, truth been told,

by Alex aka Chief WOWness in / events
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e-nnovation conference 2011

e-nnovation conference 2011

Hi from Poland! I’m currently attending one of my favorite tech conferences in Europe, e-nnovation conference in Poznan. It’s a conference sponsored by the Allegro Group, Poland’s eBay and I must say, one of the becons of entrepreneurship in Eastern Europe. Tomorrow I’ll be giving a talk called “Why startups

by Alex aka Chief WOWness in / branding
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Brand disonance

Brand disonance

So, as of lately, I’ve been experiencing this phenomena at close range: brand dissonance. And what the heck is that you might be asking yourself? Well, it’s when a company brand tells you something but the company does a very different thing. One of the things I keep telling startups

by Alex aka Chief WOWness in / startups
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Startup Genome launches Compass

Startup Genome launches Compass

As many of you know, I’m a huge startup lover and I also love academia. That’s why, the Startup Genome project has me amazed! Someone finally started tackling an analyzing why startups fail and how to fix it (we are working on our side of that equation at Press42). Some months ago,

by Alex aka Chief WOWness in / press42
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Why Press42

Why Press42

First of all, welcome to Press42, my new project. So, many of you wonder what’s Press42 about. For me, it’s been an evolution of what I’ve already been doing in the startup value chain. When I started doing startups 4 years ago, one of the things I saw after a