Last week I was invited to talk about Organizational Storytelling for one of the Digital Loop episodes run by two good friends, Paul and Ivan. I was really honored to be asked to participate as I have massive respect for both. It was a lot of fun, specially trying to
Some weeks ago I had someone in the audience asking me the following question: “Isn’t there too many people trying to pitch their product with a story that it’s better that you differentiate yourself by not using stories at all?”. I had to agree with him. The problem is, once
One of the most common questions I get when I give a talk on storytelling for start-ups is how to expand the story all the way to the financial slides or business model slides. It seems unavoidable to be boring and dull while walking over those concepts. It is indeed,
Storytelling is one of those abilities that are really hard to sell, specially in a corporate setting. There are two main reasons. The first one is what I call, the “Once upon a time” issue. Most people, when exposed to the concept of storytelling can only think about fairy tales.
I believe few people truly understand the role of the storyteller. There is much written about the art of storytelling, but few people devote a single line to the person behind the curtain. Telling stories is becoming more and more important in any organization, but we still don’t understand what
I recently was going through a company’s product, trying to understand how it worked and how could we tell a good story about it. The product was deeply technical. For those of you that have ever talked with an engineer, you probably know how the conversation looked like. While I’m
As we explained in part I of this series on storytelling, one way of spinning a story for your start-up is the personal story of the founders. Nevertheless, If your personal story as a founder isn’t specially interesting, I would recommend you to focus on stories about your users. When a