Posts by tag: storytelling

by Alex aka Chief WOWness in / marketing / storytelling
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Kevin Spacey: A lesson on storytelling

We tend to give many storytelling workshops, both for startups and to Fortune 500 companies, but even us can’t be more eloquent when speaking about story than our dear Kevin Spacey during the keynote speech at Content Marketing World Conference 2014. Thanks to Kay Fabella for reminding us how cool

by Alex aka Chief WOWness in / storytelling
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Radiolab: The Trust Engineers

If there is one podcast that illustrates extremely the power of storytelling is Radiolab. Apart from the fabulous topics they pick, what they excel best is at their extraordinary production. People that think that the radio is dead they should definitely check them out as an example of brilliant 21st

by Alex aka Chief WOWness in / branding / startups
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South Summit 2014: Show me, don’t tell me

One of the talks we gave at the South Summit 2014 conference in October 2014 in Madrid.

by Alex aka Chief WOWness in / corporate / reputation / storytelling
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How storytelling aids with your company’s reputation

How storytelling aids with your company’s reputation

Reputation is, without a doubt, one of the most valuable assets of any organization. While this has been believed for many years now, it hasn’t been until recently that reputation, and more precisely, digital reputation, has been marked as critical for many organizations. Reputation is formed by two elements, the

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good
Storytelling isn’t just for leadership: The Transactional storyteller

Storytelling isn’t just for leadership: The Transactional storyteller

When it comes to the field of organizational storytelling, there seems to always be a link between using stories and leadership. It is true, all leaders employ stories, but there is a misconception that a leader is synonymous of manager or director. Most books that talk about organizational storytelling, speak

by Alex aka Chief WOWness in / storytelling
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When a story backfires

When a story backfires

Stories are such powerful communication tools that they should be treated as a double edge sword. In the same way you don’t swing a sharp blade casually, you shouldn’t dabble with stories if you don’t intend in putting in some effort and time into it. Stories will highlight and make

by Alex aka Chief WOWness in / storytelling
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Matt Danzico on how stories interact with our brain

Some very good points Matt Danzico makes on how stories work. While I did know about brain coupling and the mirror neuron system, what Professor Uri Hasson has discovered is pretty amazing. The small details on triggering delays and brain prediction are mind blowing. Check out two of his articles,

by Invited Guest in / corporate / storytelling
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Missions, visions, dreams and storytelling

Missions, visions, dreams and storytelling

The following writing is a guest post by Roberto Espinosa,  an economist by training and a seasoned sales professional who has developed his career so far in the IT market. Passionate about technology and business, he helps entrepreneurs become better public speakers and storytellers. Storytelling is definitely one of the words du jour in

by Alex aka Chief WOWness in / storytelling
6 peoples thinks this is good

5 common storytelling mistakes

Last week I came back from a pretty fun conference in Rijeka, Croatia. It was my first time in Croatia and despite having Croatian Airlines losing my suitcase for a whole three days, I had an incredible time. For starters, I was really impressed by the Rock Paper Startups conference

by Alex aka Chief WOWness in / corporate / storytelling
1 people think this is good

Examples: Organizational storytelling in IBM

Sometimes it’s easier to showcase an example of a great use of organizational storytelling. This IBM movie is one of them. Actually, it’s one of the best I’ve seen so far. It’s plainly brilliant, astounding and brings focus to what it’s important. The IBM campaign is formed by two clips,