Posts by tag: organizational storytelling

by Alex aka Chief WOWness in / corporate / storytelling
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Storytelling isn’t just for leadership: The Transactional storyteller

Storytelling isn’t just for leadership: The Transactional storyteller

When it comes to the field of organizational storytelling, there seems to always be a link between using stories and leadership. It is true, all leaders employ stories, but there is a misconception that a leader is synonymous of manager or director. Most books that talk about organizational storytelling, speak

by Alex aka Chief WOWness in / corporate / storytelling
3 peoples thinks this is good
How to build a story culture

How to build a story culture

The last weeks I’ve been asked on several occasions how should companies do storytelling. What kind of strategies companies can implement to foster the use of storytelling? Storytelling has been extensible used in Marketing and branding, mostly for external communication purposes. It’s only now, that many companies are realizing that

by Alex aka Chief WOWness in / corporate / storytelling
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Example: Organizational storytelling at Frankfurt Airport

I travel quite a bit and the worst part of any trip is the process of going to the airport. Most specifically, your trip through Security. Out of all the bad airports you can go through, Frankfurt is notorious for being one of the worst. The funny thing about the

by Alex aka Chief WOWness in / press42 / storytelling
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Want to collaborate on my new book?

Want to collaborate on my new book?

Hello guys! I just wanted to drop a quick note about the new book I’m writing on Organizational Storytelling. I’m doing an experiment and, if writing a first book wasn’t hard enough, I’ll be crowd-funding it through one of my favorite start-ups, Libros.com. Before we kick the campaign, I wanted

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good

Examples: Organizational storytelling in IBM

Sometimes it’s easier to showcase an example of a great use of organizational storytelling. This IBM movie is one of them. Actually, it’s one of the best I’ve seen so far. It’s plainly brilliant, astounding and brings focus to what it’s important. The IBM campaign is formed by two clips,

by Alex aka Chief WOWness in / storytelling
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Organizational storytelling on The Digital Loop

Last week I was invited to talk about Organizational Storytelling for one of the Digital Loop episodes run by two good friends, Paul and Ivan. I was really honored to be asked to participate as I have massive respect for both. It was a lot of fun, specially trying to

by Alex aka Chief WOWness in / corporate / storytelling
5 peoples thinks this is good
Organizational storytelling, what is it?

Organizational storytelling, what is it?

Storytelling is one of those abilities that are really hard to sell, specially in a corporate setting. There are two main reasons. The first one is what I call, the “Once upon a time” issue. Most people, when exposed to the concept of storytelling can only think about fairy tales.

by Alex aka Chief WOWness in / corporate / storytelling
1 people think this is good
Are you a good storyteller?

Are you a good storyteller?

I believe few people truly understand the role of the storyteller. There is much written about the art of storytelling, but few people devote a single line to the person behind the curtain. Telling stories is becoming more and more important in any organization, but we still don’t understand what

by Alex aka Chief WOWness in / branding / storytelling
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Is the community manager clueless?

Is the community manager clueless?

Today I heard a very curious comment from a Chief Innovator Officer. He was very upset about the fact that their community manager was totally clueless to what was going on in the company. It got me thinking about the position of community manager as head of Social Media in