• If you don’t feel comfortable with it, drop it
    by Alex aka Chief WOWness in / pitching / startups
    1 people think this is good

    If you don’t feel comfortable with it, drop it

    We’ve all experienced a proliferation of startup programs across the geography. With new programs come more mentors. Some are more valuable than others. And we all know this. There are two sides to mentoring. The advice received and the implementation of that advice. Most mentors will give contradictory advice. This

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  • Do you want to change your company’s corporate culture? Learn how now!
    by Alex aka Chief WOWness in / corporate / events / press42
    1 people think this is good

    Do you want to change your company’s corporate culture? Learn how now!

    Hello, everyone! We’re very happy to announce that we’re partnering with our good friends from Improvement21 to deliver a new workshop on CultureHack in London! What is this CultureHack thing? Well, we will be focusing on Change Management, Culture improvement and Storytelling in a business context. So, essentially, how do

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  • The malleable nature of stories
    by Alex aka Chief WOWness in / corporate / storytelling
    1 people think this is good

    The malleable nature of stories

    One of the most powerful aspects of stories is their malleable nature. You can tell a story today and if the story is good enough, it will be told long after you created it. Sometimes the story is so good, it will be told for generations to come. What is

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by Alex aka Chief WOWness in / marketing / storytelling
2 peoples thinks this is good

The myth gap

by Alex aka Chief WOWness in / branding / storytelling
5 peoples thinks this is good
Is the community manager clueless?

Is the community manager clueless?

Today I heard a very curious comment from a Chief Innovator Officer. He was very upset about the fact that their community manager was totally clueless to what was going on in the company. It got me thinking about the position of community manager as head of Social Media in

by Alex aka Chief WOWness in / branding / storytelling
1 people think this is good
Corporate storytelling in the age of social media

Corporate storytelling in the age of social media

Corporate storytelling narratives need a new approach. If you read most of the literature out there on the topic, the feeling is that of old school press release storytelling command and control. Cold, unemotional narratives are praised against personal emotional stories. One of the major arguments is that corporate people

by Alex aka Chief WOWness in / branding / storytelling
1 people think this is good
Using Social Media isn’t storytelling

Using Social Media isn’t storytelling

It’s funny to see how so many companies mix the concept of social media and storytelling. I was recently watching a video by Dow Chemicals, on how their scientists where using storytelling. It ended up being a talk on how they empowered their scientists with social media and allowed them

by Claire Wiz Adamson in / startups
1 people think this is good
CanvasDropr and the Bulletin Board of the Future

CanvasDropr and the Bulletin Board of the Future

Once upon a time before I had anything to do with tech and startups, I was a copywriter in an ad agency. I worked incredibly closely with an art director, spending at least 50 hours a week in the office and the rest of my spare time at home emailing

by Alex aka Chief WOWness in / startups
2 peoples thinks this is good
14 things to avoid in your startup pitch deck

14 things to avoid in your startup pitch deck

I recently gave a talk on Mastering the startup pitch deck (see below). It’s not the first time I’ve been critical about startup pitching. I try to put my money where my mouth is, so apart from the usual tips, I came up with the typical things I see on start-up

by Claire Wiz Adamson in / Education / startups
1 people think this is good
Finding the Disruptive Element in Higher Education – Part 2

Finding the Disruptive Element in Higher Education – Part 2

I wrote the other day about new ways of approaching higher education and how this sector is ready for a serious shake up. And it got me thinking about innovation and disruption, and how much of it we actually need to make a huge impact on the way higher education

by Claire Wiz Adamson in / Education / startups
2 peoples thinks this is good
Finding the Disruptive Element in Higher Education Part I

Finding the Disruptive Element in Higher Education Part I

It’s time for a major shake up in the education sector. Technology has so far been complementing higher education (Facebook, anyone?) but hasn’t really altered it fundamentally. You still stay up all night writing essays, pay huge amounts for fees and course materials and drink more in three years then

by Alex aka Chief WOWness in / startups
No peoples think this is good
Data roaming? French Connection solves what carriers couldn’t

Data roaming? French Connection solves what carriers couldn’t

Data roaming is a problem. Specially if you are a geek. I believe the number one worry for most people that travel abroad on business is if the hotel has WiFi and if it does, will it work? There is indeed such thing as data addiction. We’re being push towards

by Alex aka Chief WOWness in / events
1 people think this is good
Hy! Berlin startup competition

Hy! Berlin startup competition

I tend to be quite bullish about startup competitions, mostly because so many of them are done really wrong. But I have to say, I’m excited to see what the hy! Berlin team is pulling off. To start with, they’re offering the winners a prize of €15,000 plus several services,