Posts by category: marketing

by Alex aka Chief WOWness in / corporate / marketing / press42 / storytelling
1 people think this is good

The Data Story Show trailer is here

After many tentatives, we’re finally getting around doing a video show. We started recording not long ago and we have no doubt we’ll get better at it. We’re going to record two shows, the first one, the Data Story Show, which is an informal talk around the converges of data

by Alex aka Chief WOWness in / marketing / storytelling
No peoples think this is good

Kevin Spacey: A lesson on storytelling

We tend to give many storytelling workshops, both for startups and to Fortune 500 companies, but even us can’t be more eloquent when speaking about story than our dear Kevin Spacey during the keynote speech at Content Marketing World Conference 2014. Thanks to Kay Fabella for reminding us how cool

by Alex aka Chief WOWness in / marketing / startups
1 people think this is good
How to get media attention for your startup

How to get media attention for your startup

We’re recently touring Southern Europe to promote The South Summit and we’ve been meeting many members of different startup ecosystems, ranging from Portugal, all the way to Bulgaria. This is a brief talk we are giving to help out and give some tips and tricks on what are the do’s

by Alex aka Chief WOWness in / branding / marketing
No peoples think this is good

Getting press for your startup (PR)

I finally added this video from my talk at Addventure Summit in kiev this past December on how to get press for your startup. I got many comments from PR and media people in the audience so I hope it’s useful for you guys too

by Alex aka Chief WOWness in / marketing / press42 / startups
5 peoples thinks this is good
Videolean or how a start-up should hustle

Videolean or how a start-up should hustle

I’ve know the guys behind Videolean for a while now. I’ve seen them expand beyond an island, all the way to London and beyond. Their latest move was to launch Videolean.com, a DIY startup video editor for start-ups. They’ve been pitching it to me for months, but I never had

by Alex aka Chief WOWness in / marketing / storytelling
6 peoples thinks this is good
The ultimate guide to designing a presentations

The ultimate guide to designing a presentations

If I charged $1 for every time someone asks me where have I found the images I use in my presentations I would probably be extremely wealthy by now. So, I’ve decided to show the process I take to design my presentations, from conception to final slides. I hope this

by Alex aka Chief WOWness in / marketing / startups / storytelling
4 peoples thinks this is good
The three stages of a startup pitch

The three stages of a startup pitch

Many entrepreneurs claim to have the best next story, truth is, most pitches are full of shit. Not intentionally, mind you, but most start-ups don’t realize how ineffective their communication is. It’s not until you remove the blind fold with an active audience that they understand how broken it really

by Alex aka Chief WOWness in / marketing / startups
3 peoples thinks this is good
Are startup pitches really THAT important?

Are startup pitches really THAT important?

The plague of start-up accelerators has brought one clear thing, pitching fatigue. People are sick to their heart of pitch practice sessions, how to do the ultimate investor deck and similar topics. Every time someone mentions the word demo-day you can see the eye rolling conga. It’s not that most

by Claire Wiz Adamson in / marketing / startups
2 peoples thinks this is good
Mobile marketing: The Tiniest Billboard

Mobile marketing: The Tiniest Billboard

It’s been a long hard road filled with forgettable banner ads, spammy emails and invasive pop ups, but advertising has finally moved online. Not onto the computer as you may expect, but into our mobiles and tablets to change the way we interact with a brand. Social media has redefined

by Alex aka Chief WOWness in / marketing / storytelling
2 peoples thinks this is good

The myth gap