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Full Name: Alex Barrera Website:
Info: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.
by Alex aka Chief WOWness in / events / press42
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Making your startup’s story better

That’s the goal of our PR and communication workshop we recently did at TechHub, London. While building the Press42 platform we’ve realized that, not everyone understands how important doing a good communication is. It essentially comes to storytelling. To getting to the essence, to the human values behind your startup,

by Alex aka Chief WOWness in / events / press42
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42 Beers comes for more

42 Beers comes for more

Hey all! We’re already finalizing the preparations for the next 42 Beers event in Madrid! Last time was a blast, but we believe we can do it much better. For that, we’re proud to announce we’re partnering with Proyectalis, who is going to be the main sponsor for the event.

by Alex aka Chief WOWness in / events
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Why we’re skipping SXSW

Why we’re skipping SXSW

I’ve been going to SXSW two years in a row and I’m the first one to agree that it’s a terrific conference. Not only for the talks but mostly for the amazing people that flood the city during the Interactive festival. That said, the conferences has one problem. As a

by Alex aka Chief WOWness in / events
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Lisbon Sandbox Summit 2012

Lisbon Sandbox Summit 2012

I just came back from one of the most interesting events I’ve attended in quite some time. It’s been 3 long years since I met Nico, one of the Sandbox network cofounders. It was at a pre-party at Leweb and I can still remember his words when asked what was

by Alex aka Chief WOWness in / events / press42
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9 tips to deliver better pitches

9 tips to deliver better pitches

Last week we did our first physical event, called 42 beers. I was a little bit nervous about it as it was the first time we where doing it and the concept is a little vague for most startups. Many of the startup pitching events I normally attend are mainly

by Alex aka Chief WOWness in / events / press42
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42 Beers is about to launch

42 Beers is about to launch

Hey guys! I’m super glad to announce we’re doing our first event next week (Jan 25th, 7:00pm)! And guess what? It’s called 42 Beers! Yeah!! So we finally secured a very cool venue and we have our initial lineup for the event. Two very cool startups with a very different

by Alex aka Chief WOWness in / startups
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Are trendy startups harmful?

Are trendy startups harmful?

One of the things that have been bothering me this year at LeWeb is the whole conference theme issue. While I think it’s great to have it on a conference wide level, I don’t feel the same when it comes to the startup competition. This year LeWeb decided to use the

by Alex aka Chief WOWness in / events / startups
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LeWeb Startup Competition Day 2

LeWeb Startup Competition Day 2

Yesterday I attended the LeWeb Startup Competition Day 1, today we finished with all the startup pitches. I have to say I was surprise by a couple of startups, but all in all, I underline what I said yesterday, the quality was so-so. Most of the startups don’t seem to

by Alex aka Chief WOWness in / events / startups
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StartupBus arrives to LeWeb

StartupBus arrives to LeWeb

Among the many startup related things this year, the StartupBus is one that’s really cool. A week ago I wrote about this program which I saw the first time during SXSW this year. The bus arrived 2 days ago and since then their buspreneurs have been running all around the

by Alex aka Chief WOWness in / events / startups
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LeWeb startup competition Day 1

LeWeb startup competition Day 1

Yesterday I had the chance to watch half of the startup competition pitches at LeWeb. I really don’t want people to get offended but some of the presentations where rather weak. Having judges like David Hornik from August Capital and failing to talk about your business model or what problem