Posts by tag: storytelling

by Invited Guest in / corporate / storytelling
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Missions, visions, dreams and storytelling

Missions, visions, dreams and storytelling

The following writing is a guest post by Roberto Espinosa,  an economist by training and a seasoned sales professional who has developed his career so far in the IT market. Passionate about technology and business, he helps entrepreneurs become better public speakers and storytellers. Storytelling is definitely one of the words du jour in

by Alex aka Chief WOWness in / storytelling
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5 common storytelling mistakes

Last week I came back from a pretty fun conference in Rijeka, Croatia. It was my first time in Croatia and despite having Croatian Airlines losing my suitcase for a whole three days, I had an incredible time. For starters, I was really impressed by the Rock Paper Startups conference

by Alex aka Chief WOWness in / corporate / storytelling
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Examples: Organizational storytelling in IBM

Sometimes it’s easier to showcase an example of a great use of organizational storytelling. This IBM movie is one of them. Actually, it’s one of the best I’ve seen so far. It’s plainly brilliant, astounding and brings focus to what it’s important. The IBM campaign is formed by two clips,

by Alex aka Chief WOWness in / storytelling
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Transmedia storytelling

Transmedia storytelling

Transmedia storytelling is probably one of the hottest topics within the storytelling field right now. It’s not surprising due to the proliferation of digital media channels and the natural consequence, the rise of the prosumer. What is Transmedia storytelling though? I do like the definition from Wikipedia: [is] the technique

by Alex aka Chief WOWness in / storytelling
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Organizational storytelling on The Digital Loop

Last week I was invited to talk about Organizational Storytelling for one of the Digital Loop episodes run by two good friends, Paul and Ivan. I was really honored to be asked to participate as I have massive respect for both. It was a lot of fun, specially trying to

by Alex aka Chief WOWness in / storytelling
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True storytelling: When stories are invisible

True storytelling: When stories are invisible

Some weeks ago I had someone in the audience asking me the following question: “Isn’t there too many people trying to pitch their product with a story that it’s better that you differentiate yourself by not using stories at all?”. I had to agree with him. The problem is, once

by Alex aka Chief WOWness in / storytelling
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Connecting a story with content

One of the most common questions I get when I give a talk on storytelling for start-ups is how to expand the story all the way to the financial slides or business model slides. It seems unavoidable to be boring and dull while walking over those concepts. It is indeed,

by Alex aka Chief WOWness in / corporate / storytelling
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Organizational storytelling, what is it?

Organizational storytelling, what is it?

Storytelling is one of those abilities that are really hard to sell, specially in a corporate setting. There are two main reasons. The first one is what I call, the “Once upon a time” issue. Most people, when exposed to the concept of storytelling can only think about fairy tales.

by Alex aka Chief WOWness in / corporate / storytelling
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Are you a good storyteller?

Are you a good storyteller?

I believe few people truly understand the role of the storyteller. There is much written about the art of storytelling, but few people devote a single line to the person behind the curtain. Telling stories is becoming more and more important in any organization, but we still don’t understand what

by Alex aka Chief WOWness in / storytelling / zen
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Storytelling is about simplicity

Storytelling is about simplicity

I recently was going through a company’s product, trying to understand how it worked and how could we tell a good story about it. The product was deeply technical. For those of you that have ever talked with an engineer, you probably know how the conversation looked like. While I’m