Posts by tag: storytelling

by Alex aka Chief WOWness in / branding / storytelling
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The Hero’s journey

The ancient archetype of hero’s journey in visual format. As the previous post, stunning visuals.

by Alex aka Chief WOWness in / marketing / storytelling
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The myth gap

by Alex aka Chief WOWness in / branding / storytelling
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Using Social Media isn’t storytelling

Using Social Media isn’t storytelling

It’s funny to see how so many companies mix the concept of social media and storytelling. I was recently watching a video by Dow Chemicals, on how their scientists where using storytelling. It ended up being a talk on how they empowered their scientists with social media and allowed them

by Alex aka Chief WOWness in / press42 / storytelling
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Storytelling: what story should I tell? Part II

Storytelling: what story should I tell? Part II

As we explained in part I of this series on storytelling, one way of spinning a story for your start-up is the personal story of the founders. Nevertheless, If your personal story as a founder isn’t specially interesting, I would recommend you to focus on stories about your users. When a

by Alex aka Chief WOWness in / press42 / storytelling
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Storytelling: what story should I tell? Part I

Storytelling: what story should I tell? Part I

The first time I did the storytelling workshop for start-ups I wasn’t sure it made any sense. It was basically a hunch that a lot of start-ups would be interested in learning how to write a powerful story for their company. The feedback we’ve had in the past year definitely

by Alex aka Chief WOWness in / events / press42
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Three cities and one story to rule them all

Three cities and one story to rule them all

Wow, what a crazy two weeks we’ve had! We’ve been touring around Europe giving our communication and storytelling workshop and it’s been incredible. First, we want to thanks the guys at the Bitspiration conference in Krakow for inviting us to talk and for helping us give the workshop to their

by Alex aka Chief WOWness in / events / press42
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Bringing the communication, PR and storytelling to Madrid

Bringing the communication, PR and storytelling to Madrid

We want to announce that finally, we’re brining our workshop on storytelling to Madrid on June 6th (9am – 2pm). It’s quite a popular workshop for many startups as we aid them when dealing with tech bloggers, media and we work with them on the crafting of their startup story.

by Alex aka Chief WOWness in / branding / press42
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The Startup Digest Effect

We recently came back from the Bay Area, California. We had the luck of being able to teach our Communication, PR and Storytelling workshop there. It’s been an incredible experience. Being used to the European ecosystem, it was a huge challenge for us to promote the workshop in San Francisco

by Alex aka Chief WOWness in / events / press42
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Making your startup’s story better

That’s the goal of our PR and communication workshop we recently did at TechHub, London. While building the Press42 platform we’ve realized that, not everyone understands how important doing a good communication is. It essentially comes to storytelling. To getting to the essence, to the human values behind your startup,