Connecting a story with content
One of the most common questions I get when I give a talk on storytelling for start-ups is how to expand the story all the way to the financial slides or business model slides. It seems unavoidable to be boring and dull while walking over those concepts. It is indeed,
Storytelling: what story should I tell? Part II
As we explained in part I of this series on storytelling, one way of spinning a story for your start-up is the personal story of the founders. Nevertheless, If your personal story as a founder isn’t specially interesting, I would recommend you to focus on stories about your users. When a
Storytelling: what story should I tell? Part I
The first time I did the storytelling workshop for start-ups I wasn’t sure it made any sense. It was basically a hunch that a lot of start-ups would be interested in learning how to write a powerful story for their company. The feedback we’ve had in the past year definitely
42 Beers and wonder woman
First of all, thank you very much to everyone that came to the event this week. Glad to see so many known faces and people that came back for more after the first 2 editions. This time we had two very interesting startups, Qrystal, former Tetuan Valley alumni and Ducksboard,
Anatomy of a perfect startup video pitch
Some days ago I bumped into what is, arguably, the best video pitch I’ve seen in a very long time. It’s such a fantastic video that I’m gonna use it as a case studio for everyone to learn from it. First 5 seconds, “Hi I’m Mike, founder of DollarShaveClub.com“. This
5 reasons why you should pitch in English
I’m getting tired of explaining to people why, if you’re a startup, you should be pitching in English, even in your home country. I’m so tired that, even though this has been stressed out by my friends Mike Butcher from Techcrunch Europe or Paul Papadimitriou from Constellation Research, I’m going
