Posts by category: branding
10
Feb
by Alex aka Chief WOWness
closeAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / startups
1 people think this is good
One of the talks we gave at the South Summit 2014 conference in October 2014 in Madrid.
19
May
by Alex aka Chief WOWnesscloseAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / startups
1 people think this is good
After the technology team, communication is the most critical area for a startup. Normally most startups are co-founded by people with some degree of technological background. Once the company has all their bases covered in terms of the technical team, the next hire should be a communications manager. Communications seems
04
Mar
by Alex aka Chief WOWnesscloseAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / marketing
No peoples think this is good
I finally added this video from my talk at Addventure Summit in kiev this past December on how to get press for your startup. I got many comments from PR and media people in the audience so I hope it’s useful for you guys too
28
Jan
by Alex aka Chief WOWnesscloseAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / storytelling
2 peoples thinks this is good
The ancient archetype of hero’s journey in visual format. As the previous post, stunning visuals.
24
Jan
by Alex aka Chief WOWnesscloseAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / storytelling
5 peoples thinks this is good
Today I heard a very curious comment from a Chief Innovator Officer. He was very upset about the fact that their community manager was totally clueless to what was going on in the company. It got me thinking about the position of community manager as head of Social Media in
23
Jan
by Alex aka Chief WOWnesscloseAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / storytelling
1 people think this is good
Corporate storytelling narratives need a new approach. If you read most of the literature out there on the topic, the feeling is that of old school press release storytelling command and control. Cold, unemotional narratives are praised against personal emotional stories. One of the major arguments is that corporate people
22
Jan
by Alex aka Chief WOWnesscloseAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / storytelling
1 people think this is good
It’s funny to see how so many companies mix the concept of social media and storytelling. I was recently watching a video by Dow Chemicals, on how their scientists where using storytelling. It ended up being a talk on how they empowered their scientists with social media and allowed them
I have always been skeptical about crowd-funding when it comes to startups, and I’m not sure why exactly. I think I’ve always thought of it as being a messy and fragmented way of finding seed money. But when I think about it, my reaction to crowd-funding tells me that actually
06
Nov
by Alex aka Chief WOWnesscloseAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / startups
No peoples think this is good
Recently we got an email from an entrepreneur pitching us an interesting startup. It wasn’t by any means something disruptive or incredible but it definitely had value for the community. Sadly, he failed to understand the basic tenant of PR strategy: you can’t spam everyone. So the story went as
25
Oct
by Alex aka Chief WOWnesscloseAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / startups
2 peoples thinks this is good
If I got payed for every time I tell a startup that they need to be different if they want to make a dent on the current ocean of bullshit I would totally be rich by now. Some people wear hats, others dress in costumes and others rap. That’s exactly
