Lisbon Big Apps Conference
After many events, I’m growing very tired of the usual stuff. Every time I open my Twitter it’s the same old ,same old. Every time I read about an event, it’s similar. Today I read this quote on declaring failure by my friend Danielle that made me smile: “Your company
Digital storytelling: pros and cons
I recently gave one of my storytelling workshops for start-ups online through The Next Web Academy. While I do many things online, this is the first time I gave a webinar and it was quite an interesting experience. We used GoToMeeting as the webinar software and while it’s very robust
How we read each other’s minds
Fascinating TED talk by neuroscientist Rebecca Saxe on the brain region that allows us to understand what others have in their minds, a field also know as Theory of Mind (ToM). I’m guessing you could say, this is the storyteller brain region 😉
Corporates, no, you don’t want to be a startup
“We want to operate like start-ups“. That’s what I keep hearing from many corporations in their attempt to fix their corporate innovation process. I believe corporations need to change or face extinction, that said, no, you surely don’t want to be a start-up. It’s funny how fast perceptions change. Six
Bringing the Storytelling workshop close to you
One of the things I’ve been wanting to do this year has been scaling out the storytelling workshop. I’ve been doing it actively during the past year in different countries and different audiences. Everyone loves it but many tell me they would love to attend if it was just the
The Hero’s journey
The ancient archetype of hero’s journey in visual format. As the previous post, stunning visuals.
Is the community manager clueless?
Today I heard a very curious comment from a Chief Innovator Officer. He was very upset about the fact that their community manager was totally clueless to what was going on in the company. It got me thinking about the position of community manager as head of Social Media in
Corporate storytelling in the age of social media
Corporate storytelling narratives need a new approach. If you read most of the literature out there on the topic, the feeling is that of old school press release storytelling command and control. Cold, unemotional narratives are praised against personal emotional stories. One of the major arguments is that corporate people
Using Social Media isn’t storytelling
It’s funny to see how so many companies mix the concept of social media and storytelling. I was recently watching a video by Dow Chemicals, on how their scientists where using storytelling. It ended up being a talk on how they empowered their scientists with social media and allowed them
