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Full Name: Alex Barrera Website:
Info: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.
by Alex aka Chief WOWness in / corporate / marketing / press42 / storytelling
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The Data Story Show trailer is here

After many tentatives, we’re finally getting around doing a video show. We started recording not long ago and we have no doubt we’ll get better at it. We’re going to record two shows, the first one, the Data Story Show, which is an informal talk around the converges of data

by Alex aka Chief WOWness in / pitching / startups
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If you don’t feel comfortable with it, drop it

If you don’t feel comfortable with it, drop it

We’ve all experienced a proliferation of startup programs across the geography. With new programs come more mentors. Some are more valuable than others. And we all know this. There are two sides to mentoring. The advice received and the implementation of that advice. Most mentors will give contradictory advice. This

by Alex aka Chief WOWness in / corporate / events / press42
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Do you want to change your company’s corporate culture? Learn how now!

Do you want to change your company’s corporate culture? Learn how now!

Hello, everyone! We’re very happy to announce that we’re partnering with our good friends from Improvement21 to deliver a new workshop on CultureHack in London! What is this CultureHack thing? Well, we will be focusing on Change Management, Culture improvement and Storytelling in a business context. So, essentially, how do

by Alex aka Chief WOWness in / corporate / storytelling
1 people think this is good
The malleable nature of stories

The malleable nature of stories

One of the most powerful aspects of stories is their malleable nature. You can tell a story today and if the story is good enough, it will be told long after you created it. Sometimes the story is so good, it will be told for generations to come. What is

by Alex aka Chief WOWness in / Uncategorized
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How the newsroom’s workforce is dramatically shrinking

How the newsroom’s workforce is dramatically shrinking

The rise of all things digital is having a massive impact on the traditional newsrooms. A quick look at the previous chart highlights the trend. The newsrooms workforce across U.S. is reaching its lowest level since 1978. The rise of technology creates system efficiencies which allow for smaller workforces. Still,

by Alex aka Chief WOWness in / marketing / storytelling
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Kevin Spacey: A lesson on storytelling

We tend to give many storytelling workshops, both for startups and to Fortune 500 companies, but even us can’t be more eloquent when speaking about story than our dear Kevin Spacey during the keynote speech at Content Marketing World Conference 2014. Thanks to Kay Fabella for reminding us how cool

by Alex aka Chief WOWness in / storytelling
1 people think this is good

Radiolab: The Trust Engineers

If there is one podcast that illustrates extremely the power of storytelling is Radiolab. Apart from the fabulous topics they pick, what they excel best is at their extraordinary production. People that think that the radio is dead they should definitely check them out as an example of brilliant 21st

by Alex aka Chief WOWness in / branding / startups
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South Summit 2014: Show me, don’t tell me

One of the talks we gave at the South Summit 2014 conference in October 2014 in Madrid.

by Alex aka Chief WOWness in / corporate / reputation / storytelling
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How storytelling aids with your company’s reputation

How storytelling aids with your company’s reputation

Reputation is, without a doubt, one of the most valuable assets of any organization. While this has been believed for many years now, it hasn’t been until recently that reputation, and more precisely, digital reputation, has been marked as critical for many organizations. Reputation is formed by two elements, the

by Alex aka Chief WOWness in / marketing / startups
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How to get media attention for your startup

How to get media attention for your startup

We’re recently touring Southern Europe to promote The South Summit and we’ve been meeting many members of different startup ecosystems, ranging from Portugal, all the way to Bulgaria. This is a brief talk we are giving to help out and give some tips and tricks on what are the do’s