Examples: Organizational storytelling in IBM
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Alex aka Chief WOWness+
CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.
Sometimes it’s easier to showcase an example of a great use of organizational storytelling. This IBM movie is one of them. Actually, it’s one of the best I’ve seen so far. It’s plainly brilliant, astounding and brings focus to what it’s important.
The IBM campaign is formed by two clips, one called “A boy and his atom” and then a second part which is the making of. The first one is mind blowing but the making of is just beautiful. To watch the atomic scientists giggle and have so much fun with their research is just mind blowing. I think the most important part is how the movie is aimed to show that science can be fun. I think the message is not only true, but beautiful and I have to give kudos to Mr. Lutz’s team and everyone involved in the campaign. three million hits attest to the power of using stories to showcase what scientists are doing.
This video and other examples are the reason why I’m writing a book on the topic. If you’re interested in collaborating or showcasing your own stories in the book, follow the newsletter and become a supporter.
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