When a story backfires
Stories are such powerful communication tools that they should be treated as a double edge sword. In the same way you don’t swing a sharp blade casually, you shouldn’t dabble with stories if you don’t intend in putting in some effort and time into it. Stories will highlight and make
How to build a story culture
The last weeks I’ve been asked on several occasions how should companies do storytelling. What kind of strategies companies can implement to foster the use of storytelling? Storytelling has been extensible used in Marketing and branding, mostly for external communication purposes. It’s only now, that many companies are realizing that
Before and after of a startup story
As we said before, here are some amazing examples that came out of the PR and communication workshop we gave in London a couple of weeks ago. Many thanks to Danny Currie from Gavurin, one of the startups that attended the workshop and shared with us both pieces, the original
Making your startup’s story better
That’s the goal of our PR and communication workshop we recently did at TechHub, London. While building the Press42 platform we’ve realized that, not everyone understands how important doing a good communication is. It essentially comes to storytelling. To getting to the essence, to the human values behind your startup,
