Posts by category: storytelling

by Alex aka Chief WOWness in / corporate / marketing / press42 / storytelling
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The Data Story Show trailer is here

After many tentatives, we’re finally getting around doing a video show. We started recording not long ago and we have no doubt we’ll get better at it. We’re going to record two shows, the first one, the Data Story Show, which is an informal talk around the converges of data

by Alex aka Chief WOWness in / corporate / storytelling
1 people think this is good
The malleable nature of stories

The malleable nature of stories

One of the most powerful aspects of stories is their malleable nature. You can tell a story today and if the story is good enough, it will be told long after you created it. Sometimes the story is so good, it will be told for generations to come. What is

by Alex aka Chief WOWness in / marketing / storytelling
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Kevin Spacey: A lesson on storytelling

We tend to give many storytelling workshops, both for startups and to Fortune 500 companies, but even us can’t be more eloquent when speaking about story than our dear Kevin Spacey during the keynote speech at Content Marketing World Conference 2014. Thanks to Kay Fabella for reminding us how cool

by Alex aka Chief WOWness in / storytelling
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Radiolab: The Trust Engineers

If there is one podcast that illustrates extremely the power of storytelling is Radiolab. Apart from the fabulous topics they pick, what they excel best is at their extraordinary production. People that think that the radio is dead they should definitely check them out as an example of brilliant 21st

by Alex aka Chief WOWness in / corporate / reputation / storytelling
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How storytelling aids with your company’s reputation

How storytelling aids with your company’s reputation

Reputation is, without a doubt, one of the most valuable assets of any organization. While this has been believed for many years now, it hasn’t been until recently that reputation, and more precisely, digital reputation, has been marked as critical for many organizations. Reputation is formed by two elements, the

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good
Storytelling isn’t just for leadership: The Transactional storyteller

Storytelling isn’t just for leadership: The Transactional storyteller

When it comes to the field of organizational storytelling, there seems to always be a link between using stories and leadership. It is true, all leaders employ stories, but there is a misconception that a leader is synonymous of manager or director. Most books that talk about organizational storytelling, speak

by Alex aka Chief WOWness in / storytelling
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When a story backfires

When a story backfires

Stories are such powerful communication tools that they should be treated as a double edge sword. In the same way you don’t swing a sharp blade casually, you shouldn’t dabble with stories if you don’t intend in putting in some effort and time into it. Stories will highlight and make

by Alex aka Chief WOWness in / storytelling
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Quality of stories or attention span

Quality of stories or attention span

This past week our dear chief editor at tech.eu shared with us a very interesting piece on The Guardian about digital distractions and our attention spans. Stuart Jeffries makes a very compelling argument about how this might not be true. He explores the rise of the long novels like The

by Alex aka Chief WOWness in / corporate / storytelling
2 peoples thinks this is good
Stories and data

Stories and data

One of the places where stories create major impact is in engineering or scientific driven companies, I call this data stories. This isn’t because they’re smarter or anything along those lines, but quite the opposite. Data driven people tend to have huge issues with communicating the right data at the

by Alex aka Chief WOWness in / storytelling
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Matt Danzico on how stories interact with our brain

Some very good points Matt Danzico makes on how stories work. While I did know about brain coupling and the mirror neuron system, what Professor Uri Hasson has discovered is pretty amazing. The small details on triggering delays and brain prediction are mind blowing. Check out two of his articles,