Posts by tag: perfect pitch

by Alex aka Chief WOWness in / storytelling
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True storytelling: When stories are invisible

True storytelling: When stories are invisible

Some weeks ago I had someone in the audience asking me the following question: “Isn’t there too many people trying to pitch their product with a story that it’s better that you differentiate yourself by not using stories at all?”. I had to agree with him. The problem is, once