Posts by tag: social media
23
Jan
by Alex aka Chief WOWness
closeAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / storytelling
1 people think this is good
Corporate storytelling narratives need a new approach. If you read most of the literature out there on the topic, the feeling is that of old school press release storytelling command and control. Cold, unemotional narratives are praised against personal emotional stories. One of the major arguments is that corporate people
22
Jan
by Alex aka Chief WOWnesscloseAuthor: Alex aka Chief WOWness
Name: Alex Barrera
Email: [email protected]
Site: https://plus.google.com/110163117884995501916/posts/p/pub
About: CEO and Founder of Press42.com, a site that wants to bring startups to the right bloggers, founder at Inkzee.com, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Springboard, Seedcamp, Wise Guys or Huge Things, partner at Okuri Ventures, Sandbox network Madrid Ambassador, Global Shaper by WEF and Startup Digest Madrid curator.See Authors Posts (98)+
in / branding / storytelling
1 people think this is good
It’s funny to see how so many companies mix the concept of social media and storytelling. I was recently watching a video by Dow Chemicals, on how their scientists where using storytelling. It ended up being a talk on how they empowered their scientists with social media and allowed them
